Privacy Policy and Authorization for the Use of Data by  Esnaturalbarcelona.com

Data protection is a matter of trust, and your trust is important to us. In order to ensure that you feel secure when visiting our websites, the processing of your personal data is carried out in strict compliance with legal provisions. In this regard, we would like to inform you about our data collection and use system. The following description of our privacy policy explains what data about you is collected on our websites, how this data is processed and used, and who you can contact with any questions or requests.

1. Responsible institution and rights of the affected party

The institution responsible for the collection, processing, and use of your personal data within the meaning of the Spanish Federal Data Protection Act is Esnaturalbarcelona (hereinafter, Esnaturalbarcelona). Communication with Esnaturalbarcelona as the responsible institution can be achieved through the contact information below:

– Postal mail: ———————

– Phones: +—————- / —————

– Email: —–

You can receive information free of charge at any time about your data stored in our system, as well as exercise your rights to correct, block, or delete your data. To this end, please use the contact information above.

If you wish to revoke Esnaturalbarcelona’s right to collect, process, or use your data in accordance with these privacy policy provisions, you must submit your request by email, phone, or letter to the same contact information listed above.

2. Collection, processing and use of personal data

Personal data refers to information about the material or personal relationships of a specific or identifiable real person. This information includes, for example, your name, telephone number, address, and all the information you provided to us when registering and creating your customer account.

2.1 Customer account


For each customer who registers on our site using the “Register Now” feature, we create a customer account, a password-protected direct access to your data stored in our system. Among other things, you can view information about your closed, open, and recently shipped orders here, as well as manage your personal information and newsletter.

2.1.1 Creating a customer account

The following information must be entered to create a customer account (mandatory information):

– Your email address

– Your password

– Your name

– Your last name

– Declaration of the provisions of the privacy policy

The invoice and shipping addresses must be entered when placing an order. To process your order, we require your correct name, address, and payment information. Your email address is required to confirm receipt of your order and its shipment, as well as to communicate with you for any other reason. Your email address is also used as your username when you log in to your customer account.

2.1.2. Use of the customer account

You can use your Esnaturalbarcelona customer account to log in to the various Esnaturalbarcelona online stores throughout Europe. Your data will only be sent to these providers when you log in there. If these are not Esnaturalbarcelona services, data transfer will only take place with your prior consent, which you can give during the registration process.

If you do not log out of your customer account, it will remain active automatically (it will not log out automatically). This feature allows you to use some of our services (e.g., your “Favorites”) without logging back into your customer account. However, for security reasons, you will be asked to enter your password again when you try to change your personal information or place an order.

2.1.3. My preferences

At Esnaturalbarcelona, ​​you can indicate whether you find certain brands or categories particularly interesting, as well as express your disinterest in other brands. To this end, you have the “My Preferences” feature. You can view and adjust your preferences at any time in your customer account. Using the information you provide, we personalize your homepage, among other things, to tailor our service to better reflect your priorities and interests.

2.2 Collection, processing and use of your personal data

The collection, storage, and processing of your data is carried out to process your purchase, including any subsequent guarantees, to tailor our services to your interests (e.g., “My Preferences”), and to provide data to the technical administration, as well as for our own marketing purposes (for more information, see section 2.3) and to prevent crimes and fraud. Your personal data will only be passed on to third parties if this is legally required, for contract processing or billing purposes, for marketing purposes, or when you have previously consented to this. For example, within the scope of order fulfillment, the service providers contracted by us (e.g., transport and logistics companies, banks, etc.) will receive the data necessary to process the order and carry out the order. Our service providers may use the data transmitted in this way only to fulfill the task assigned to them.

2.3 Use of your data for advertising purposes

In addition to using your data to manage your purchase at Esnaturalbarcelona, ​​we use your information for the following purposes: to continually improve your shopping experience and personalize the interface based on your interests and needs to simplify your customer experience; to communicate with you regarding your orders, as well as to inform you about specific products or promotions; and to recommend products or services that may be of interest to you.

For this purpose, we use available information such as email receipts and read receipts, information about the device you’re using, your internet connection, your operating system and platform, the date and time you accessed the site or products you viewed, as well as information we receive from you (this includes information transmitted or automatically generated). We also use your order history.

You may request the complete or partial revocation of the use of your personal data for advertising purposes at any time, without incurring any additional costs beyond the stipulated basic rates. To do so, simply communicate your request in writing using any of the contact methods mentioned in point 1 (email, fax, letter).

2.3.1 Newsletter

To send you the newsletter, we use the email address you provide. However, we also require your confirmation that you, as the owner of the email address, agree to receive this newsletter.

If you subsequently decide not to receive our newsletter, you may revoke your consent at any time without incurring any additional costs beyond the stipulated basic rates. To do so, simply communicate your intention in writing using any of the contact methods mentioned in point 1 (email, telephone, letter). Naturally, you will find an unsubscribe link in each email sent with the newsletter.

2.3.2 Product recommendations by email

If you made a purchase through Esnaturalbarcelona, ​​you will periodically receive emails with product recommendations. These product recommendations are sent independently of your newsletter subscription. Our goal is to provide you with information about products in our catalog that might be of interest to you based on your recent purchases with us.

If you decide to no longer receive our product recommendations or our advertising in general, you may unsubscribe at any time without incurring any additional costs beyond the stipulated basic rates. To do so, simply notify us in writing using any of the contact methods mentioned in point 1 (email, phone, letter). Naturally, you will find an unsubscribe link in each email sent.

2.3.3 Banner advertising

The data we store about you and your activity on the website is also used to personalize the advertising that appears to you on banners. These are advertisements linked to third-party websites. In most cases, this is done using cookies or pixels. Our goal is to provide you with more useful and interesting advertising. For this reason, in banner ads, you will primarily see products you have already viewed on our website or products similar to these (so-called “Retargeting”). For banner ads, we only use pseudonymous data, meaning no information that could be traced back to you (e.g., your name or email address) is stored in cookies.

For more information about cookies, pixels, and retargeting, see sections 4 and 7 of this privacy policy.

2.3.4 Contests, market research and opinion analysis

In the case of contests, we will use your data to notify you of the winners and advertise our offers. For more information, see the terms and conditions of the respective contest.

We also use your data for market research and opinion analysis. The data collected as part of market research and opinion analysis will not be used for advertising purposes. For more information (particularly regarding the analysis of your data), see the specific details of the respective survey or the information provided on the website where you enter your data. The responses you provide in surveys will not be transferred to third parties or published.

You may request at any time the complete or partial revocation of the use of your data for market research or opinion analysis without incurring any additional costs beyond the stipulated basic fees. To do so, simply communicate your request in writing using any of the contact methods mentioned in point 1 (email, fax, letter). Naturally, you will find an unsubscribe link in each email sent with the surveys.

3. Cookies

Accepting the use of cookies is not a necessary condition for visiting our websites. However, we are committed to informing you that the functionality of our website and our service will be limited if you do not allow us to use cookies.

What are cookies?

Cookies are small files stored on your computer and store certain settings and data to be exchanged with our system via your browser. A distinction is basically made between two different types of cookies: session cookies, which are deleted when you close your browser, and temporary/permanent cookies, which are stored on your computer for a longer period of time or indefinitely. Storing this information helps us present our websites and our offers in a personalized manner and simplifies their use in that, for example, certain data you enter is saved and thus does not need to be re-entered.

What cookies does Esnaturalbarcelona use?

Most of the cookies we use are deleted from your hard drive when you close your browser (session cookies). Session cookies are necessary, for example, to be able to offer you the shopping cart function as you browse multiple pages. We also use cookies that remain on your hard drive. This way, the next time you visit the site, it will automatically detect that you have already visited the site and load your preferences and settings. These temporary or permanent cookies (they can last from 1 month to 10 years) are stored on your hard drive and are automatically deleted after a predetermined period. The primary purpose of these cookies is to tailor our offering to your interests, in a more effective and secure manner. These files allow us, for example, to display information on our website tailored specifically to your interests. The sole purpose of these cookies is to tailor our offering to your needs as a customer as possible and thus be able to offer you the most comfortable browsing experience possible on our site.

What information is stored in cookies?

The cookies used by Esnaturalbarcelona store only pseudonymous data. When cookies are activated, they are assigned an identification number that is in no way linked to your personal data. Your name, IP address, or similar data that could allow the cookies to be directly linked to you are not stored in the cookies. Thanks to cookie technology, we only receive pseudonymous information, for example, about the pages visited in our store, the products viewed, etc.

What is behavioral site segmentation or “Onsite Targeting”?

Esnaturalbarcelona websites collect data using cookie technology to optimize our advertising and our entire online offering. This information is not used to identify you individually, but is simply used to evaluate site usage using pseudonymous data. Using this technology, we can show you advertising and/or special offers and services based on information received from the site usage analysis system or “clickstream” (for example, advertising based on the fact that only ads for sneakers have been viewed in the last few days). Our goal is to provide you with the most attractive online offering possible and to show you advertising tailored to your interests.

How can I prevent the storage of cookies?

You can configure your browser so that cookies are only stored when you give your consent, thus preventing them from being stored in the future. If you would like to enable only Esnaturalbarcelona cookies and not those of our service providers and partners, you can select the “Disable third-party cookies” option in your browser.

Typically, your browser’s menu bar will show you how to reject new cookies and disable cookies that are running.

4. Log files

When you access the Esnaturalbarcelona websites, your web browser transmits usage information, which is stored in log files. The data sets stored in this way contain the following information: date and time of access to the website, name of the website accessed, IP address, HTTP referrer (URL from which you accessed the various websites), amount of data transferred, and information about the browser used, including its version.

At Esnaturalbarcelona, ​​we analyze these log files to continue improving our offering and the Esnaturalbarcelona Store, to tailor content to make browsing more user-friendly, to quickly find and resolve errors, and to monitor server capacity. These log files are also used to thwart attacks on our Esnaturalbarcelona Store, for example, in the context of denial-of-service attacks that seek to block access to our Esnaturalbarcelona Store by overloading it with an excessive number of queries.

5. Web analytics

In order to constantly improve and optimize our offering, we use tracking technologies. For this purpose, we use the services of Google Analytics and Webtrekk.

5.1 Google Analytics

This website uses Google (Universal) Analytics, a web analytics tool provided by Google Inc. (www.google.de). Google (Universal) Analytics uses methods that enable an analysis of your use of the website, for example, through cookies (text files stored on your computer). The information generated by your use of the website is generally transmitted to and stored on a Google server in the United States. When you activate the option to anonymize IP addresses on this website, your IP address will be abbreviated before being transmitted within the Member States of the European Union or signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the United States and abbreviated there. The anonymized IP address transmitted by your browser as part of Google Analytics will not be merged with other data held by Google.

To prevent Google from collecting and processing the data generated by the cookie and related to your use of the website (incl. your IP address), please download and install the following browser plug-in by clicking on the link:  http://tools.google.com/dlpage/gaoptout?hl=es .

As an alternative to the browser add-on, you can click this link to prevent Google Analytics from collecting data on this website in the future. This will result in an opt-out cookie being stored on your device. If you delete your cookies, you will need to click this link again.

5.2 Webtrekk

For statistical analysis of the websites, we also use tools provided by Webtrekk GmbH, Boxhagener Str. 76-78, 10245 Berlin, Germany (www.webtrekk.com/es/). Through Webtrekk’s services, we compile statistical data on the use of our online offering. This information is used to continuously improve and optimize the Esnaturalbarcelona Shop and our offers, thereby providing you with a more interesting experience. Webtrekk GmbH has received quality certification from TÜV Saarland in the field of data protection for the web monitoring program used by Esnaturalbarcelona. The verification and certification were carried out in particular with regard to compliance with data protection and information security regulations regarding the collection and processing of tracking data. When using these websites, information transmitted by your browser is collected and analyzed. This is done through cookies and pixels integrated into each website. The following data is collected: Request (name of the requested file), browser type/version, browser language, operating system used, internal resolution of the browser window, computer screen resolution, Javascript activation, Java ON/OFF, cookies enabled/disabled, color intensity, HTTP referrer, IP address (only recorded anonymously and deleted immediately after use), access time, clicks, order values, shopping carts, and form contents configured to be anonymous (e.g., whether a phone number was entered). The possibility of linking the collected data to your person is excluded. The data collected in this way is used to create anonymous user profiles for the purpose of creating a basis for web statistics. Without the data subject’s express consent, the data compiled using Webtrekk technologies will not be used to individually identify visitors to these websites, nor will it be linked to the personal data of the pseudonym holder at any time.

The collection and storage of information by Webtrekk may be deactivated at any time with immediate effect. To do so, please click the following link: https://www.webtrekk.com/en/index/opt-out-webtrekk

By clicking the respective link, an opt-out cookie will be stored on your computer and is valid for 5 years. Please note that deleting all cookies from your computer will also delete this opt-out cookie. This means that if you wish to continue blocking Webtrekk’s anonymous data collection, you must re-save this cookie. The opt-out cookie is always valid for a specific computer and browser. If you access our websites from home or work, or with different browsers, you must activate the opt-out cookie on different browsers and computers.

6. Retargeting and data collection by third parties for banner advertising

For retargeting and banner advertising, we use third-party services that use cookies on our site. The providers are:

Doubleclick by Google , Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA;  https://www.google.es/intl/es/policies/technologies/ads/

Nugg.ad GmbH , Rotherstr. 16, 10245 Berlin, Germany;  https://www.nugg.ad/en/privacy/general-information.html

Adform Germany GmbH Gr. Burstah 50-52, 20457 Hamburg, Germany;  http://site.adform.com/privacy-policy/en/

Facebook Inc. , 1601 S. California Ave, Palo Alto, CA 94304, USA;  https://www.facebook.com/about/privacy

Criteo CIL , 32 Rue Blanche, 75009 Paris, France;  http://www.criteo.com/en/privacy/

The Rubicon Project Ltd. , Walmar House, 5th Floor, 296 Regent St., London, W1B 3HR, United Kingdom;  http://rubiconproject.com/privacy/consumer-online-profile-and-opt-out/

Yieldlab AG , Colonnaden 41, 20354 Hamburg, Germany;  http://www.yieldlab.com/meta-navigation/data-protection/

Xaxis, Inc. , 132 West 31 Street, 9th Floor, New York, NY 10001, USA;  https://www.xaxis.com/static/view/privacy-policy-en

9. Secure data transfer

The transfer of your personal data is secure thanks to encryption. This of course also applies to your order and customer account. For this purpose, we work with TLS (Transport Layer Security) and SSL (Secure Socket Layer).

Likewise, our websites and other proprietary systems are protected through technical and organizational measures against loss, destruction, modification, unauthorized access, and disclosure of your data by unauthorized persons.